- Plant based aimed at trendy and health-conscious consumers
- Saudia Oat Milk superior taste and creamy texture
United Arab Emirates, Dubai, May 10th 2022 – SADAFCO announces the exciting launch of SAUDIA Oat Milk, the Kingdom’s first locally produced Oat based milk. As sales of plant-based drinks soar worldwide, health-conscious Saudi consumers between the ages of 18 and 30 are also increasingly exploring healthy milk alternatives.
The global trend for dairy alternative milks has arrived to the Kingdom and this launch is In line with its commitment to continuously pioneer new consumer trends, Saudia Dairy and Foodstuff Company (SADAFCO) is expanding its beverage product line with a brand-new milk alternative by introducing the new SAUDIA Oat Drink to the market. The drink will be the company’s second plant-based milk that it locally manufactures with its first being Soy milk.
“The demand for alternatives to traditional dairy drinks is growing worldwide and even in the Kingdom of Saudi Arabia. Young, healthy and environmentally conscious consumers are looking to improve their lifestyle and have a positive impact on the planet. Consumers are also more conscious of their consumption habits of animal products. At SADAFCO, we are proud to lead the market with the Kingdom’s first locally mass-produced oat milk that is delicious and a much more affordable alternative to the imported plant-based milks available in the market.” said Patrick Stillhart, CEO, SADAFCO.
Among the variety of plant milks being produced, research has shown that Oat milk is known as the creamiest of the mix that has an appealing flavor which makes it ideal for cereals, hot drinks and even baking. More importantly however, it is also a much more environmentally friendly milk to produce.
“The environment is a pressing global matter that needs everyone to play a part in. We take our carbon footprint very seriously as a business and also personally. Oat milk is a significantly more environmentally friendly milk to produce and it is precisely why we have chosen to add it to our product portfolio. Today’s consumers are actively looking to enhance their lifestyle to care for their wellbeing and also the planet. Launching this milk is in response to this desire and need of our customers. We are here to service that need, deliver the high quality, taste and affordability that SAUDIA is known for.”
SAUDIA Oat Drink is an ideal drink for consumers who are looking to increase their vitamins and fibers intake, control their cholesterol levels as well as for consumers who are lactose intolerant.
Available in 1-liter packs, the oat drink can be consumed on its own or with a variety of drinks and snacks from breakfast to dinner; it can be added to tea, coffee, cereal or even used as an alternative ingredient to prepare delicious meals and desserts.
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About Saudia Dairy & Foodstuff Company (SADAFCO):
SADAFCO is a publicly-listed company which has been producing high-quality dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom of Saudi Arabia in the production of tomato paste, ice cream and milk.
Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across the Kingdom of Saudi Arabia, Bahrain, Jordan, Qatar, and Kuwait. Saudia products are also exported to several countries in the MENA region.
For more information about SADAFCO, please visit www.sadafco.com
