Board and Executive Team

Experiences

· Over the past 25 years

· He has led teams across several multinational companies driving progressive financial management. He has led the transformation of finance functions across multiple industries. He brings a wealth of financial experience supporting in commercial, supply chain, and manufacturing functions, in both FMCG and pharmaceutical industries.

· Before joining SADAFCO, Dhawan has held numerous positions within the region and globally. He managed financial operations, oversaw business strategies, and led teams in dynamic and complex environments at Frieslandcampina, GlaxoSmithKline, British American Tobacco, and Mars. As a result of these roles, he has gained a comprehensive understanding of the food industry on both a global and local level.

· A strong advocate for change and transformation, Dhawan aims to foster a positive, supportive work environment for his team members to grow and develop. His extensive experience working in multinational corporations across multiple geographies makes him culturally flexible and versatile. With a proven record of adapting to new cultures quickly and collaborating effectively with diverse teams, he is able to effectively contribute to teams from different backgrounds.

Experiences

Sultan Al Ghamdi is the Chief Legal, GRC Officer, and Board Secretary at SADAFCO.

With over 10 years of progressive experience in legal strategy, corporate governance, and risk management, he is an expert in mitigating legal risks and aligning business operations with regulatory requirements.

Sultan has successfully overseen critical assurance functions, including governance, compliance, internal controls, and cybersecurity. His leadership ensures that all organizational activities comply with legal standards, while promoting effective risk management practices and synchrony with global GRC best practices.

At SADAFCO, Sultan has been instrumental in developing and implementing the company’s Governance, Risk, and Compliance (GRC) framework, in line with both regulatory requirements and industry benchmarks.

As Board Secretary, Sultan Al Ghamdi provides strategic counsel to the Board of Directors and its subcommittees, ensuring alignment with corporate governance policies and regulatory standards.

A trusted leader and strategic advisor, Sultan is committed to play a key role in integrating legal, compliance, and governance strategies with SADAFCO’s wider objectives, contributing to the company’s sustainable growth and long-term success.

Experiences

With over two decades of extensive experience in supply chain management, transformation, and operational excellence, Brian Strong rejoined SADAFCO in November 2020 as Director of Supply Chain. His strategic leadership and ability to drive impactful changes led to his appointment as Chief Transformation Officer in January 2024.

Brian is a seasoned professional with a strong background in streamlining operations, optimizing supply chain efficiencies, and fostering innovation to achieve long-term strategic goals. His expertise includes performance management, change management, and implementing cutting-edge technologies to enhance productivity and sustainability. Brian places a high emphasis in maintaining a valuable network of likeminded professional across various sectors within Saudi Arabia.

During his career, Brian has successfully managed diverse teams across multiple regions, delivering exceptional results in both stable and challenging environments. His ability to lead cross-functional initiatives and align them with organizational objectives has been instrumental in achieving consistent growth and operational improvements. 

Experiences

· With over 25 years of working experience in the Supply Chain and people management for one the world largest dairy companies, Oostveen has been working across the globe in mainly complex and emerging markets.

· Over the years, Oostveen has held various positions across the End-to-End Supply Chain in the dairy industry. In those roles he was responsible for the sourcing, production, delivery and planning of especially consumer products like liquid milk (fresh, UHT and condensed), yoghurt, baby food, milkpowders and cheese. Next to his business to consumer experience he has been responsible for the supply chain of dairy based Ingredients for the pharmaceutical, infant nutrition and food manufacturing.

· Prior to joining SADAFCO, Oostveen worked for FrieslandCampina as a Business Group Director Plan & Deliver covering the Asian region. One of his main assignments was to upgrade the overall manufacturing network across the Asian region which resulted in the approval and construction of two greenfield factories (Malaysia and Indonesia). During his time with FrieslandCampina in Russia he facilitated the business growth combined with transition of the route-to-market network. By installing direct deliveries to the Top-8 modern trade retailers the service levels increased whilst saving the company over €1 million per year. He also served as the Director Supply Chain responsible for the (fresh) cheese operations within FrieslandCampina in the Netherlands. He led and oversaw this entire supply chain that includes purchasing, manufacturing, planning, packaging development, projects, transportation, and warehousing.

· Oostveen has always played a significant role in supporting the organization’s growth, cross functional effectiveness and efficiency improvements. He enjoys new challenges and is excited to be back in an emerging market to play a key role supporting SADAFCO’s growth agenda.

Experiences

· Nadia joined SADAFCO as HR Director on 8th of May, 2022.

· She has a total of 22 years of experience in various industries. She started her career in corporate banking, where she spent a total of two years and later moved to work for Unilever in marketing for three years. She made a career shift in 2005 when she entered the world of academia and taught marketing in a business college, in addition to managing its career center. She re-joined Unilever in 2011, as part of the HR team where she spent 6 years between various HR functions. She later moved to Consumer Johnson & Johnson as an HR manager, and then worked for Glaxo Smith Kline for a total of 3.5 years as HR manager for the Jeddah and Algeria factory.

· An accomplished HR professional with a solid history of achievement in all aspects of the business. Well versed in a variety of Human resource functions such as recruitment, training and business partnering. Skilled in HR Policies, Business Transformation, Organization Development , Employee Relations, and leadership Development. She has extensive experience in building a strong corporate culture, in addition to creating internal and external branding initiatives. She is passionate about providing a strong and inspiring environment where people can thrive and be the best version of themselves.

Experiences

Seasoned Executive Leadership: Majed has over 23 years of experience, he has driven corporate transformation, operational excellence, and organizational growth, while spearheading marketing, branding, and business development initiatives across diverse industries.

Private and Public Sector Leadership: Held pivotal roles in both private and public sectors, including Marketing Director and Commercial Team Leader at Procter & Gamble and Deputy Governor at Saudi Arabian General Investment Authority (SAGIA), where he led regional development and investment attraction efforts.

Strategic Government Advisor: Provided advisory to senior government leaders, including the Ministers of Labor and the Minister of Economy & Planning.

Experiences

Hadi serves as the Chief Audit Executive at SADAFCO, bringing over 14 years of professional experience across Saudi Arabia and the Middle East. He has a proven track record of leading transformational initiatives in internal auditing, enterprise risk management, corporate governance, and management consulting.

Prior to joining SADAFCO, Hadi held senior roles at Ernst & Young (EY) and PwC, where he led critical internal audit, governance, risk, compliance, and management consulting initiatives across diverse sectors such as manufacturing, retail, logistics, real estate, and others.

Experiences

· Jim joined SADAFCO (March 2022) as Marketing Director.

· He has 19 years’ experience in FMCG in various commercial and marketing positions at Kraftfoods/Mondelez International. He started in 2003 in the Sales department of Kraft foods Benelux. Till 2011 he worked in several positions in the field, Key Account, Category Management & Category Business Development departments in different product categories (Chocolate, Biscuits & Cheese and Grocery). Starting in 2012 Jim started working in various senior marketing roles based in Belgium and The Netherlands for the chocolate category and finally leading the Gum & Candy marketing team for the BeNeLux. In 2017 he moved to Madrid and joined the leadership team Iberia where he lead for 3 years the Gum & Candy category for Southern Europe (SP/PT/IT/GR) and switched in 2020 to leading the Grocery & Cheese category.

Experiences

·Umar joined SADAFCO in June 2019.

· He is responsible for building a Frozen Organization within SADAFCO through internal & external benchmarking including front & back-end investments. His responsibilities include crafting a 10-year Ambition and the consequent Business Strategy.
· With almost 15 years of experience comprising of general management, marketing and sales, Farrukh specializes in developing & delivering sustainable business growth strategies.
Before joining SADAFCO, Farrukh lead different FMCG categories including Ice Cream, Culinary, Powdered Desserts & Spreads at Unilever Pakistan during his 12 years tenure. He contributed with share gains through Advertising, Innovations & Distribution, and turned-around business profitability with E2E Restructuring Programs. As a member of the Marketing Leadership Team at Unilever Pakistan, he led channel expansion through synergies across multiple Foods & Refreshments categories with integrated selling solutions.

Experiences

Fahd brings over 16 years of international experience in sales, business management, marketing, and channel development to his role as Vice President of Convenient Snacking. Renowned for his proven strategic skills and track records in propelling business growth, Fahd has played a pivotal role in shaping succesfull ventures within the FMCG sector across geographies.

Experiences

· Talal spent more than 35 continuous years with SADAFCO, where he started his journey by spending two years in the Procurement Department. During this period, he was appointed to several positions in the Human Resources and Public Relations Department. Today he is the Head of the Public Relations and Government Affairs Department. His responsibility covers various tasks, which include all the company’s transactions with government departments such as the Ministry of Trade, Agriculture, Industry, Telephone, Police, and the Ministry of Labor, the port and the airport, participating annually in the Hajj season and ensuring the smooth execution of all activities for the company’s fleet; thus, facilitating the selling its products. In addition to that, he is involved in establishing and amending contracts and records of the company and its branches, and preparing for SADAFCO’s Board meetings and conferences.

· In addition to being Vice Chairman of the National Committee for Exports, he received many advanced courses in the field of public relations, labor rights and obligations, distinguished investigator in the Saudi labor system, awareness in the culture of social responsibility for the business sector and pleadings with local courts, in addition to attending many workshops provided by Saudi ministries and authorities.

Experiences

· Najwa Hakeem is the Executive office manager at SADAFCO responsible for the overall management of the executive team offices, with particular focus on the CEO’s office.

· With over 5 years in the position, Hakeem has proven to be an energetic executive administrator capable of wearing multiple hats. She plays a pivotal role at the smooth administration of the executive office, ensuring a professional level of administrative systems and operational support to the executive team. She oversees the administrative staff, financial as well as operational efficiency of the office. She is also the primary liaison with all external clients and partners.

· Prior to joining SADAFCO Hakeem held a series of executive support roles with Mohammed Yousef Naghi Motors – Hyundai. Prior to this she also served as the operational manager at Lafontaine Hotels & Resorts and hospitality supervisor at the IMC hospital in Jeddah.

· Hakeem holds a Bachelor’s Degree in food & Nutrition – king Abdul Aziz University, Jeddah, Saudi Arabia.