Board and Executive Team

Experiences

With over 25 years of experience in finance, corporate strategy, business transformation and operational leadership, Glen Kelly brings a proven track record of strengthening financial performance, driving profitable growth and supporting long-term value creation across leading consumer goods companies.

Glen is a finance executive with deep expertise in financial planning, capital management, investor relations, restructuring, M&A and business transformation. His career spans listed and privately-owned organizations across Saudi Arabia, Australia, the United Kingdom, and Europe, including major FMCG and consumer goods businesses.

Before joining SADAFCO, Glen served as Chief Financial Officer at Fakieh Company in Saudi Arabia, where he worked closely with executive leadership to enhance business performance, strengthen financial discipline and support the company’s strategic growth agenda.

Glen has also held senior finance and operational roles at Lion, Heineken, Almarai and British American Tobacco.. Across these roles, he led financial planning, investor relations, operational transformation, M&A activity and business integration initiatives in complex and competitive markets.

Throughout his career, Glen has demonstrated the ability to translate long-term strategy into practical, measurable plans. His international experience, commercial mindset and focus on high-performing teams enable him to support organizations through periods of transformation, growth and operational change.

Experiences

Sultan Al Ghamdi is the Chief Legal, GRC Officer, and Board Secretary at SADAFCO.

With over 10 years of progressive experience in legal strategy, corporate governance, and risk management, he is an expert in mitigating legal risks and aligning business operations with regulatory requirements.

Sultan has successfully overseen critical assurance functions, including governance, compliance, internal controls, and cybersecurity. His leadership ensures that all organizational activities comply with legal standards, while promoting effective risk management practices and synchrony with global GRC best practices.

At SADAFCO, Sultan has been instrumental in developing and implementing the company’s Governance, Risk, and Compliance (GRC) framework, in line with both regulatory requirements and industry benchmarks.

As Board Secretary, Sultan Al Ghamdi provides strategic counsel to the Board of Directors and its subcommittees, ensuring alignment with corporate governance policies and regulatory standards.

A trusted leader and strategic advisor, Sultan is committed to play a key role in integrating legal, compliance, and governance strategies with SADAFCO’s wider objectives, contributing to the company’s sustainable growth and long-term success.

Experiences

Seasoned Executive Leadership: Majed has over 23 years of experience, he has driven corporate transformation, operational excellence, and organizational growth, while spearheading marketing, branding, and business development initiatives across diverse industries.

Private and Public Sector Leadership: Held pivotal roles in both private and public sectors, including Marketing Director and Commercial Team Leader at Procter & Gamble and Deputy Governor at Saudi Arabian General Investment Authority (SAGIA), where he led regional development and investment attraction efforts.

Strategic Government Advisor: Provided advisory to senior government leaders, including the Ministers of Labor and the Minister of Economy & Planning.

Experiences

·Umar joined SADAFCO in June 2019.

· He is responsible for building a Frozen Organization within SADAFCO through internal & external benchmarking including front & back-end investments. His responsibilities include crafting a 10-year Ambition and the consequent Business Strategy.
· With almost 15 years of experience comprising of general management, marketing and sales, Farrukh specializes in developing & delivering sustainable business growth strategies.
Before joining SADAFCO, Farrukh lead different FMCG categories including Ice Cream, Culinary, Powdered Desserts & Spreads at Unilever Pakistan during his 12 years tenure. He contributed with share gains through Advertising, Innovations & Distribution, and turned-around business profitability with E2E Restructuring Programs. As a member of the Marketing Leadership Team at Unilever Pakistan, he led channel expansion through synergies across multiple Foods & Refreshments categories with integrated selling solutions.

Experiences

· Nadia joined SADAFCO as HR Director on 8th of May, 2022.

· She has a total of 22 years of experience in various industries. She started her career in corporate banking, where she spent a total of two years and later moved to work for Unilever in marketing for three years. She made a career shift in 2005 when she entered the world of academia and taught marketing in a business college, in addition to managing its career center. She re-joined Unilever in 2011, as part of the HR team where she spent 6 years between various HR functions. She later moved to Consumer Johnson & Johnson as an HR manager, and then worked for Glaxo Smith Kline for a total of 3.5 years as HR manager for the Jeddah and Algeria factory.

· An accomplished HR professional with a solid history of achievement in all aspects of the business. Well versed in a variety of Human resource functions such as recruitment, training and business partnering. Skilled in HR Policies, Business Transformation, Organization Development , Employee Relations, and leadership Development. She has extensive experience in building a strong corporate culture, in addition to creating internal and external branding initiatives. She is passionate about providing a strong and inspiring environment where people can thrive and be the best version of themselves.

Experiences

· With over 25 years of working experience in the Supply Chain and people management for one the world largest dairy companies, Oostveen has been working across the globe in mainly complex and emerging markets.

· Over the years, Oostveen has held various positions across the End-to-End Supply Chain in the dairy industry. In those roles he was responsible for the sourcing, production, delivery and planning of especially consumer products like liquid milk (fresh, UHT and condensed), yoghurt, baby food, milkpowders and cheese. Next to his business to consumer experience he has been responsible for the supply chain of dairy based Ingredients for the pharmaceutical, infant nutrition and food manufacturing.

· Prior to joining SADAFCO, Oostveen worked for FrieslandCampina as a Business Group Director Plan & Deliver covering the Asian region. One of his main assignments was to upgrade the overall manufacturing network across the Asian region which resulted in the approval and construction of two greenfield factories (Malaysia and Indonesia). During his time with FrieslandCampina in Russia he facilitated the business growth combined with transition of the route-to-market network. By installing direct deliveries to the Top-8 modern trade retailers the service levels increased whilst saving the company over €1 million per year. He also served as the Director Supply Chain responsible for the (fresh) cheese operations within FrieslandCampina in the Netherlands. He led and oversaw this entire supply chain that includes purchasing, manufacturing, planning, packaging development, projects, transportation, and warehousing.

· Oostveen has always played a significant role in supporting the organization’s growth, cross functional effectiveness and efficiency improvements. He enjoys new challenges and is excited to be back in an emerging market to play a key role supporting SADAFCO’s growth agenda.

Experiences

· Majid Joined SADAFCO as its Chief Information Officer in October 5th, 2025.
· With over 20 years of experience in digital transformation and technology leadership, Majid Jan has led strategic initiatives across diverse industries, including FMCG, Automotive, Manufacturing, and Oil & Gas. His expertise spans ERP implementations, Cybersecurity, Cloud Solutions, IoT/OT, and Digital Innovation.
· Before joining SADAFCO, Majid served as Group CIO at Petromin Corporation, where he led large-scale digital transformation programs and strengthened the company’s IT & technology infrastructure. Earlier, he held the position of IT Executive Director at Savola Foods Company, where he enhanced operational efficiency and achieved significant cost optimization through technology-driven initiatives.
· He has been recognized among the Top 100 Tech Leaders in Saudi Arabia (2023) and received the CIO 50 Award from IDC (2024) for his outstanding contributions to technology leadership.

Experiences

Hadi serves as the Chief Audit Executive at SADAFCO, bringing over 14 years of professional experience across Saudi Arabia and the Middle East. He has a proven track record of leading transformational initiatives in internal auditing, enterprise risk management, corporate governance, and management consulting.

Prior to joining SADAFCO, Hadi held senior roles at Ernst & Young (EY) and PwC, where he led critical internal audit, governance, risk, compliance, and management consulting initiatives across diverse sectors such as manufacturing, retail, logistics, real estate, and others.